Different SEO tools display it in different ways. This is an estimated rating that helps you understand how difficult it will be to rank for a keyword. The amount of content people produces that targets a particular keyword is known as the keyword competition. This used to be a big keyword ranking factor in previous years but doesn’t hold monumental importance these days. The total number of times you use a keyword in your content.
In most cases, this will be measured monthly. The total number of times a keyword is searched in a specific period of time. Let’s go over some basic terminologies you will come across while doing keyword research. Terminologies related to Keyword Research Perhaps the biggest purpose of keyword analysis and research is, it allows you to target the right audience with your content. The types of keywords you add within the content (and the way you add them) helps Google understand what type of queries you want the content to rank for. Keywords are the terms, phrases, and questions that people enter into the search bar. Why is Keyword Research So Important in SEO? Creating the right keyword plan with proper keyword research and placement is vital for improving the searchability of your content for the right audience. Keyword research is the process of finding the best and most relevant keywords to include in your content.
Keywords can be a word or phrase included in a piece of content to improve and optimize its searchability – with the goal of increasing traffic through the search engine results pages (SERPs). Let’s start with understanding some basic terminologies and then move towards different keyword research techniques. Your keyword research strategy shouldn’t just revolve around picking keywords through competitor keyword research but go way beyond that, finding all the relevant keywords, performing keyword analysis and then finalize the keywords which can make your website highly searchable to your target audience.Īs you read this guide further, you will get to learn some advanced keyword research strategies using different tools. Keyword research is one of the most important aspects of SEO that can improve your searchability for the terms which your target audience is searching for.
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